Asa Guidance Gambling Advertising
The Codes are developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. Codes are reviewed every five years or earlier if a need arises.
The advertising codes consist of the Advertising Standards Code and the five sector Codes where advertisers are expected to take particular care; Alcohol, Children and Young People, Finance, Therapeutic and Health, and Gambling.
In interpreting the Codes, emphasis will be placed on compliance with both the principles and the spirit and intention.
Asa Guidance Gambling Advertising Companies
The function of the Codes is to complement, not to replace, the laws of the land.
Asa Guidance Gambling Advertising Websites
Oct 31, 2017 New gambling ad guidance to target affiliates and promotions The ASA is set to publish new guidance on how betting brands use affiliate marketing and promotional offers before the end of the year, as well as addressing problem gambling in 2018, as the government unveils its response to a year-long review of the industry. Britain’s advertising regulator has unveiled a set of new standards for gambling ads, on the back of a broad government consultation on the health risks associated with the sprawling industry. ASA and CAP Tighten the Screws on Gambling Advertising The Committees of Advertising Practice (CAP) announced new standards to restrict the use of language and tactics meant to trivialise gambling, lower the perception of risk or create a sense of urgency.
The ASA has received many complaints about ads suggesting that gambling is a solution to financial concerns; this has been viewed as socially irresponsible and a breach of the more specific rules. Even where risks have been set out, the ASA has upheld irresponsible claims that unduly played on consumers' fears of financial pressures.